THE RACK

Direct-to-Consumer, Direct Mail, Display Ads, E-commerce, Email Marketing, Social, Web

The Rack created and developed a strong DTC presence by highlighting it as a compact, effective workout solution for home fitness enthusiasts. Launched marketing campaigns, integrating Owen McKibben across multiple platforms demonstrating its versatility and effectiveness. Social campaigns included interactive challenges, encouraging users to train like The Bartendaz or attempt Terrell Owens’ signature workout. The direct mail pieces feature high-impact visuals, product benefits, and limited-time offers to drive conversions. Social media ads and posts reached potential buyers at different stages of the purchasing funnel and encouraged customers to follow The Rack's 'Zone Progressive Training' for more effective workouts and achieve better results.