SHAQ

Ads, Business-to-Consumer, Concept, Digital, Direct-to-Consumer, E-commerce, Social, Web

Given Shaquille O'Neal’s larger-than-life persona, his e-commerce catalog site included engaging elements like 360-degree product views and video clips of Shaquille doing demos on the products, adding a personal and interactive touch. Social posts focused on creating an impactful, engaging, and brand-consistent experience that reflected Shaq’s dynamic personality. Driving user engagement on his line of innovative family-sized XL products and bringing his awareness of having 'Big Flavors & Big Fun' in your kitchen at home.