JACK LALANNE'S OTAI SMOOTHIES

Brand Identity, Business-to-Consumer, Concept, Packaging, Print

Jack LaLanne's Otai Smoothies brand honors Jack's legacy while infusing a fresh, tropical, and health-conscious feel. The brand identity incorporated vibrant textures and island-style font—to convey freshness, energy, and vitality. The packaging stands out on shelves, using watercolor-style fruit imagery featuring the smoothie container-only ingredients. The van wrap was designed to serve as a mobile advertisement, featuring vibrant fruit imagery, a strong brand logo, and essential messaging about freshness and Jack's commitment to healthy living.

  • Brand Identity

  • Jack LaLanne Otai Smoothies Brand Identity

  • Packaging

  • Jack LaLanne Otai Smoothies Box Front-Right View
  • Jack LaLanne Otai Smoothies Box Back View
  • Jack LaLanne Otai Smoothies Box Front-Left View

  • Truck Wrap

  • Jack LaLanne Otai Smoothies Truck Wrap Side-View
  • Jack LaLanne Otai Smoothies Truck Wrap Front-View
  • Jack LaLanne Otai Smoothies Truck Wrap Back-View