FITNESS UNLEASHED

App UX/UI Concept, Brand Identity, Direct-to-Consumer, Packaging

Fitness Unleashed's brand identity, which is tied with AbCoaster, was developed to embody strength, energy, and movement, aligning with the fitness-oriented theme. The packaging design stands out on shelves, using bold colors, clear product benefits, and an engaging appealing-appetizing layout. The App UI design incorporates motivational elements with simplified icons, progress graphs, and personalized user dashboards. The App UX accessibility has quick sign-ins, smooth transitions, and an interactive progress that encourages daily use. Fitness Unleashed combined strong branding with practical, high-performance product designs, ensuring a cohesive and impactful presence in the fitness industry.