EMERIL LAGASSE

Ads, Direct-to-Consumer, Digital, E-commerce, Iconography, Packaging, Print, Social, Web

Emeril Lagasse's website's intuitive layout allows users to easily navigate through them. The focus was on a sleek design that displayed the appliances and culinary products in a visually appealing and accessible way. High-quality images and videos are used to showcase the products in action, featuring recipes or cooking tips from Emeril himself. Digital assets incorporated eye-catching videos, product images, and a strong CTA, such as discounts or product launches, to drive conversions. Custom icons were designed clean and minimalist, focusing on features, benefits, and call-outs.