COPPER CHEF

Ads, Direct-to-Consumer, Direct Mail, Email, Print, Social, Web

Copper Chef's direct-to-consumer site was designed for customers to easily understand the product's features, benefits, and recipes. Digital marketing assets incorporated CTAs, directing readers to the website for featured products or recipes, encouraging immediate engagement, and driving traffic to the e-commerce platform. Created visually appealing social media posts featuring NBA players sharing their favorite recipes, incorporating vibrant images of the dishes alongside player photos. This approach aimed to connect the excitement of basketball with the joy of cooking. Display ads highlighting special offers or featured products. A/B testing different designs and messaging employed to optimize performance and reach customers who dropped from cart check-out.