CLEAR TEK
Ad, Branding, Direct-to-Consumer, Iconography, Marketing, Packaging, Print
Clear Tek is a modern, innovative brand, that focuses on a sleek, clean design to convey high-tech sophisticated products. The branding was centered on clarity, precision, and functionality to resonate with tech-savvy consumers and professionals. The bright yellow packaging became a signature element for the brand, making Clear Tek products instantly recognizable on store shelves and in marketing materials. The bold color is to differentiate the brand from competitors. The custom product icons are clear and functional, making it easy for users to understand product features at a glance. These icons represented different tech capabilities, product categories, or technical specifications.
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Brand Guidelines
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Product Catalog
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Magazine Ad
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Tradeshow Banner / Packaging
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Iconography